Dear Coach, Manager or Leader

In 1984 I began an exhaustive, 24 year study of what it takes to develop world-class mental toughness. I had invested 13 years preparing myself for a career as a professional tennis player, but failed to make it higher than the top 500 players in the world. Even though I won 57 junior titles, secured a position on one of the best college teams in the NCAA, and was drafted by Team Yugoslavia after college, my skills weren’t strong enough to make a living among the best players in the world.

“The truth is I was never a great tennis player…but there were times I touched greatness…which made me believe achieving greatness was possible.”

My problem was inconsistency in performance. Some days I could compete with anyone and other days I couldn’t. I knew my problem was mental toughness and I would have to figure it out myself—and fast—while I was still young enough to make it.

“It took me 4 years. By then I was too old to catch my competitors…so I created a new dream of becoming a world-class mental toughness coach.”

That was over 20 years ago, and since then I’ve had the privilege of coaching world-class athletes, entrepreneurs, and some of the largest sales forces in the Fortune 500. Corporate giants like Johnson & Johnson, Toyota, Harrah’s, GlaxoSmithKline, Procter & Gamble and others have paid me handsomely to help their teams sell more through mental toughness training. In 2005, I wrote a book called 177 Mental Toughness Secrets of the World Class, which sold over 100,000 copies worldwide.

“What I didn’t know was that coaches around the world would use the book as a coaching template…which is NOT what it was designed for.”

There’s much more to being a million dollar mental toughness coach than teaching information. I call it the mental toughness process. It’s a series of coaching strategies and critical thinking questions. When you combine this with the content of the 177 Mental Toughness Secrets book, you have the tools it takes to build champions.

“This is the system I’ve used to earn millions as a mental toughness speaker, author and coach…and it’s never been available to other coaches…until now.”

My new book, COACHING 177 Mental Toughness Secrets of the World Class, makes the coaching system complete.


Here’s what’s in it:

1,062 Critical Thinking Questions—531 designed to “shock” your toughest performers…and 531 designed for more sensitive personality types.

531 Middle Class Beliefs that hold people back…and 531 World Class Beliefs that allow performers to write their own ticket.

The book also contains my personal thoughts and strategies around how to coach each mental toughness secret…as well as how to handle the toughest of students.

“I put 24 years of mental toughness coaching experience in this 550 page book. And you can purchase the e-book edition for only $37”

My middle class thinking friends and associates have been harassing me about writing this book since I started it 2 years ago. They say I’m crazy to reveal the system it took me over 20 years to develop. The same people (along with a few major New York Publishers) said I was naive to recommend 84 outside resources in my first book, which included other experts, speakers, authors, books, CD’s, seminars, websites, etc. One major publisher refused to publish the book unless all the recommended resources were eliminated. While I understood their point, it’s the very essence of fear and scarcity-based middle-class thinking. World-class thinking says if you trust me enough to buy my book, I should give you my very best advice, which includes studying other experts. After all, I’m only one expert in the field. Why not expose yourself to all of them and make your own conclusions? The bottom line is I ignored their middle-class advice.

“I’ve held nothing back in this book. This is the exact information I coach corporate sales teams with everyday. It’s the exact coaching strategies I’ve built my entire career on. You can literally get this book and be coaching the mental toughness process in a couple of days.”

    **** PLEASE READ THIS****    
Since this is a ‘companion’ coaching book based on the original, you’ll need a copy of the 177 Mental Toughness Secrets of the World Class. (If you don’t have it already.)
You can buy it at www.mentaltoughnesssecrets.com
  I’ve received thousands of emails from people who purchased the 177 Mental Toughness Secrets of the World Class saying how much they liked the easy to read format. This book has a similar format that’s broken down secret by secret. Let me show you what I mean.  
Buy Coaching Mental Toughness
  Here are the first 5 chapters exactly as they appear:  
Coaching objective reality means making sure the performer perceives his or her skill level as close to reality as possible. Most middle-class thinkers are mildly to extremely delusional regarding their career skills, work ethic, attitude, goals, etc. This delusion interferes with taking your charge to the next level. This is a serious issue especially as it relates to skill level. A salesperson who believes she is world class will continue to make excuses and blame others as she continues to manifest middle-class results. She will remain confounded and excuse prone until a world-class coach steps in and coaches her into objective reality.
    Have a one-on-one discussion and pore over her sales results. Ask her to explain the reasons her numbers are not satisfactory, and get all of the excuses on the table so you know exactly what she’s thinking. If she doesn’t make excuses and accepts full responsibility, you are talking to a world-class thinker.    
  1. If you improved your sales skills, would you get better results? If so, by how much?
  2. What would it take to improve your sales skills?
  3. Are you confident enough in your ability to improve to sign your name to it?
  1. I’m a world-class performer (when their results show otherwise)
  2. World-class results are more about luck than skill
  3. World-class results are pie in the sky
  1. My results are the true measure of my level of thinking
  2. I am responsible for my results
  3. When I become a better performer, I will get better results
  1. Are the results I expect you to get really impossible, or are they just impossible for you?
  2. If you really believe you’re a world-class performer, how come your results don’t show it?
  3. Are your habits, actions and behaviors congruent with the size and scope of your vision?
  1. How can I help you bridge the gap between the results you need to achieve and the results you’re currently getting?
  2. What action steps can you take in the next 90 days to move you closer to the results I need you to get?
  3. What benchmarks can we set to indicate you’re on the right track?
  Coaching the Upgrade  
Challenge her beliefs and ask her to prove they’re true. Soften your words with the right brain creative, and be candid and direct with the left brain analytical. Use this Dr. Jekyll/Mr. Hyde coaching approach to tailor the coaching tool to the personality style of the performer.
  Final Thought  
  The cornerstone of the mental toughness coaching process is simple: Identify the performer’s core beliefs−what he or she “knows” to be fact−and then coach around upgrading the beliefs that are holding the performer back.  


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To help the performer upgrade his beliefs regarding the manifestation of money, and to remove any intimidation around the wealth creation process.
Have a discussion about the performer’s core beliefs about money. This coaching session is designed specifically to clear a huge area of confusion within the middle-class mindset. Helping the performer gain clarity around money will have a direct impact on every other area in this process.
  1. What is your philosophy on making money?
  2. Is making money easy or difficult?
  3. Why do the rich get richer, and the poor, poorer?
  1. I’ll wreck my personal life if I attempt to become wealthy.
  2. Rich people are snobs, crooks, and hucksters.
  3. I don’t care about making a lot of money.
  1. Making money is fun and easy.
  2. I deserve to be rich.
  3. World-class wealth begins with world-class thinking.
  1. If you’re so smart, why aren’t you rich?
  2. Who do you listen to about money? Financial experts or rich people?
  3. What’s stopping you from becoming financially independent?
  1. Are you interested in becoming financially independent?
  2. What would you need to change in your thinking to earn more money?
  3. Would building a mentor team of wealthy people help you become wealthy?
  Coaching the Upgrade  
  Most people have a low financial net worth. We know the root cause of this is middle-class thinking about money. The masses will deny they even care about money. Your objective here is to get them thinking about money and questioning their beliefs about wealth and wealthy people. Be patient. Money is one of the most misunderstood and maligned concepts in the history of the human race. You’re not going to change their beliefs overnight. Your job is to coach them into the habit of thinking about and monitoring their thoughts, feelings and attitudes about money. Remember to take one step at a time.  
  Final Thought  
  Help a person upgrade his beliefs about money and you will change his life for the better. Lead by example with world-class results.  


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To help the performer upgrade her beliefs in reference to the significance of sustained concentration on a single objective.
    Have a conversation around the importance of sustained focus and get a feel for how the performer thinks about this concept.    
  1. On a scale of 1-7, 7 being the highest, how would you rate your level of discipline when it comes to sticking to a long term goal?
  2. Why did you rate yourself at this number?
  3. How important is sustained focus and concentration to attaining world-class results?”
  1. I can concentrate on a lot of different goals and still get world-class results.
  2. I’m too busy to narrow my focus onto a single objective.
  3. It’s hard to concentrate because my life is so chaotic.
  1. Sustained concentration and laser focus on a single objective are critical to world-class success.
  2. The clarity for sustained concentration comes from selecting the single most important objective you want to focus on. The drive comes from the passion you feel to achieve the goal.
  3. Put the goals you like on the backburner. Put the goal you love as your top priority.
  1. Do your results show you are more interested in instant pleasure or delayed gratification?
  2. Give me your most impressive example of a time you used sustained concentration to achieve an objective?
  3. Name three objectives you have focused on and achieved in the last three years.
  1. How can you improve your ability to concentrate on an important task to its fruition?
  2. How can I help you decide what your most important goal of the next 12 months should be?
  3. What skills do you need to build or upgrade in order to develop world-class concentration?
  Coaching the Upgrade  
  Help her decide on the single most important goal or objective she wishes to achieve in the next 12 months. Do this by helping her identify which goal will help her move closer to the manifestation of her vision. Next, ask her what activities she needs to eliminate or suspend in order to focus on the chosen goal.  
  Final Thought  
  Sustained concentration must be coached in incremental steps. Remember you’re teaching someone who has been raised in the age of computers, microwaves, and videogames. The younger your student the shorter their conditioned attention span. Their mindset is instant gratification, and if they don’t get it, they turn their focus elsewhere. This is a formula for losing, and it’s your job as a coach to help them break this middle-class habit.  


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To make the performer realize that some of his thought processes, habits, philosophies and behaviors are childish and hampering his level of success, fulfillment and happiness.
    Talk to the performer about what growing up emotionally means to him, and what he would have to do to move to the next level of psychological maturity.    
  1. What is the primary difference between the way adolescents and adults process the world?
  2. How about when it comes to fear?
  3. What does growing up emotionally mean to you?
  1. Since I’m an adult in chronological terms I automatically think like an adult.
  2. Physical maturity and emotional maturity are one and the same.
  3. I’m already emotionally mature. Further growth is unnecessary.
  1. I only focus on the events and circumstances I can control.
  2. I operate out of objective reality. The world is what it is.
  3. The more competent I become at controlling my emotions, the more successful, fulfilled and happy I will be.
  1. When you experience rejection, is your emotional response more like an adult or a child?
  2. Have you ever responded emotionally like a child and caught yourself doing it?
  3. What percentage of the time do you respond emotionally like an adult?
  1. Do you understand the distinction between adult and childlike emotional responses?
  2. What can you do to remind yourself in adverse situations to grow up and stop reacting to events like a child?
  3. How can I help keep you on track in this area without being a nuisance or offending you?
  Coaching the Upgrade  
  Your goal is to increase your charge’s level of awareness as it relates to his emotional maturity. Simply walk him through the questions and then keep this concept in front of him on a regular basis. After a while it will become a part of his everyday self-analysis.  
  Final Thought  
  The average person is ill-equipped emotionally to respond to adversity at the world-class level. The idea of growing up is easy to understand but a little in your face. The bluntness of the expression quickly gains the attention of the student. The way he responds to this candid and direct coaching will tell you how emotionally mature he actually is, as opposed to the level he claims to be. The delusion factor in this area tends to be extremely high, especially among the middle class.  



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To help the performer make the distinction between truth and fact.
Explain to the performer that facts cannot be changed while truths are alterable. Use the weather example to make the point. “Right now it’s thirty degrees outside, which is a fact that cannot be changed. Is thirty degrees cold or mild? It depends on your perception of temperature. If you’re from Toronto, thirty degrees is mild. If you’re from Miami, you would probably say thirty degrees is cold. So, is thirty degrees mild or cold? It depends on your perception. In the mental toughness process we call this perception a truth.
  1. Do you understand the significance of making the distinction between truth and fact as it relates to becoming a world-class thinker?
  2. Do you see how someone operating under facts that are actually truths would be handicapping his success?
  3. How many truths have you been operating under that you believed were facts?
  1. There is no difference between truth and fact.
  2. I don’t need to question what I believe to be fact. I’m old enough and smart enough to know the way the world works.
  3. I’ve gotten this far with what I know to be a truth. Why rock the boat?
  1. I’m not locked into any belief. I’m always searching for a higher level of thinking.
  2. I am always questioning what I believe to be fact.
  3. I’m in a never ending quest to raise my level of conscious awareness.
  1. What is not making the distinction between truth and fact costing you and your family?
  2. Have you double checked your facts? Are you absolutely positive they are not truths? Are you aware what it will cost you and your family if you’re wrong?
  3. Are you willing to do whatever it takes to upgrade your truths, or are you willing to settle for mediocre results?
  1. How can I help you make the distinction between truth and fact in your everyday performance?
  2. Do you believe utilizing the mental toughness tool of truth vs. fact will move you closer to your ultimate vision?
  3. When was the last time you realized you were operating under a fact that actually turned out to be a truth?
  Coaching the Upgrade  
  The goal is to help the performer realize that most facts are actually truths, and he has the power to upgrade those truths to philosophies that serve him, rather than limit him. Use this technique as an ongoing coaching tool until your performer begins to challenge your statements with” Ok, coach…is what YOU just said Truth or Fact?  
  Final Thought  
  Middle-class thinkers refuse to consider the idea that many of the things they see as fact are actually truth. The average person connects the dots of life though the things they believe are facts, and will strike back out of fear when challenged. Remember that comfort is the mantra of the middle class, and anything or anyone that jeopardizes it will incur the wrath of a frightened, threatened performer.  



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On Sale NOW Buy Case of Mental Toughness Secrets PDF eBook Coaching MTS

“If you’re serious about moving to the next level and coaching your students to world-class success, invest $40 now and learn the process it took me 24 years to assemble.”

(Regular price is $47 - for short time only you can get this special limited edition hardcover for just $40)

I hope you will decide to study this book and use it as your roadmap to million dollar coaching.

To your coaching success!

Steve Siebold, CSP, CPCS

P.S. Don’t forget this is a ‘companion book’. You’ll need the 177 Mental Toughness Secrets of the World-Class book in addition to this coaching book in order to understand the process and make sense of the strategies. You can order it at www.mentaltoughnesssecrets.com

P.P.S. Visit the Mental Toughness Blog and give us your comments. www.mentaltoughnessblog.com


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